Pricing Change Calculator
Model the revenue impact of price changes and find your optimal pricing strategy.
Current Metrics
Enter your current pricing data
Active paying customers
Monthly price per customer
-20%+50%
-30% (more churn)+10%
Revenue Impact
Enter your metrics to see results
Enter your metrics on the left to model pricing impact
Why Pricing Strategy Matters
Pricing is the most powerful lever for SaaS profitability. A 1% improvement in pricing typically yields 11% improvement in profits, compared to 3.7% for volume and 2.7% for cost reduction.
Key Pricing Principles
- Value-Based Pricing: Price based on value delivered, not cost-plus
- Segment Carefully: Different customer segments have different willingness to pay
- Test Incrementally: Small, frequent price tests beat big, risky changes
- Grandfather Wisely: Protect existing customers while optimizing new pricing
Common Pricing Mistakes
- Underpricing: Most SaaS companies price 20-50% below optimal
- Too Many Tiers: Three tiers is often optimal for simplicity
- Feature Bloat: Adding features to justify price instead of demonstrating value
- Ignoring Elasticity: Not testing how price changes affect conversion